The competitive nature of the Internet has made it so much more important to research keywords and gain an advantage using tools. Years ago there were much fewer websites competing for the first page search results. Back then most of us took lucky guesses at what keywords would attract customers. Since then website growth has been fast and furious. Website masters are learning sophisticated techniques and SEO strategies for becoming number one. Join the competition with keyword research and learn how to use SEO keyword tools for maximum effect.
Just selecting a couple of keywords off the top of your head and placing them in text and meta tags is not enough. A webmaster must learn to think like a customer searching for services or products. In essence, you need to discover what the most popular keywords are for your topic. It is also important to discover patterns, look for the obvious and seldom used keywords. The most common mistakes made when optimizing sites for SEO is assuming.
Research topic keywords as well as related keywords to the subject matter. Write down a list of every word related to your website topic. Start out by listing anything you think customers would type in for a search. Include targeted words, broad ideas, multi-word phrases, single words and research-oriented words. Consider all aspects of the products and services on the website.
Use an seo keyword tool and determine how many searches are done on each keyword or keyword phrase. The goal is to find out which words and phrases are the most popular and used frequently on a monthly basis. A good tool can tell you which words are popular and which ones have low search numbers. As you research, cross out words on the list that do not generate substantial amounts of searches.
There are many tools available for finding great keywords. Some tools are free and others must be purchased. Most free packages can give you the basic information for successful SEO campaigning.
Google AdWords keyword software: The Google tool is exceptionally helpful for targeting popular search terms and it is free to use. Type in search words from your list and note how many searches are performed using each keyword. This helps to pinpoint popular terms and those that are rarely used.
WordStream: Take advantage of the suite of free research tools for keywords. Free tools include a Negative keyword software, Keyword Grouper, Keyword Niche Finder and Keyword Suggestion Tool.
Wordtracker: Check out the free Wordtracker trial to get started and find popular keyword phrases. Learn which words are the most competitive. Explore their research guide about keywords and discovering long tail phrases.
After using a seo keyword tool, you should have a list of 10 to 20 keywords or phrases that generate the most search queries. Update the content on web pages and make new pages. Place three or maybe four keywords into the text of each page and make sure it sounds natural. Include them in anchor text, alt text, headings, meta description tags and title tags. Monitor sales and traffic, while periodically updating keywords as customer searches and products change.